MEDIA & PUBLISHING
The Media and Publishing Industry growth and convergence in the media sector has led to strong competition for advertising dollars. As advertisers and agencies demand comprehensive campaigns with a multi-platform approach in print, TV, online and radio, the need to use a CRM tool is becoming more important. It is critical that Account Executives have a tool that will help them manage complex relationships and share data on split accounts.
Infinity’s CRM solutions for Media & Publishing meet this challenge providing the seamless coordination between the account executives, sales management and marketing needed to improve the performance and profitability of their firms. Infinity’s CRM solutions for Media & Publishing are comprehensive solutions that is enabling numerous companies to identify and maintain the loyalty of their most profitable clients.
With Infinity’s CRM solutions for Media & Publishing, you can focus on profitable relationships
| • | Improve collaboration and streamline communication by centralizing client, prospect and
agency information in one database | | • | Immediately access critical and accurate information including top clients by sales, category
and account executive | | • | Increase client retention by providing more personalized client service and tailored communications | | • | Shorten the sales cycle by effectively managing and assessing opportunities in your sales
pipeline | | • | Boost productivity by eliminating tedious paper-based administration and automating key business processes | | • | Efficiently manage the sales team by instantly generating key reports | | • | Increase marketing collaboration to streamline the process of adding people to comp or
premium lists, holiday cards, or marketing events |
Advertising Sales Features:
| • | Client/Advertiser, Prospect and Agency Levels to capture complex relationships. | | • | Award-winning Contact Management to track all activity - interaction & communication | | • | Powerful Queries and Look-ups for profiling and segmentation | | • | Automation to implement business processes to automate key tasks such as premiums, comp lists, and holiday cards | | • | Track Complex Relationships between Clients, Agencies & their Media Buyers |
Full System Integration:
| • | Fully integrated with Outlook and the Microsoft Office Suite makes our solution intuitive from users | | • | Mobile solutions for PDAs and laptop synchronization | | • | Quickly access sales history, by brand, client, and agency |
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