Pharmaceutical companies, biotech firms, and medical device manufacturers today face unprecedented challenges, both across their industries and within each individual company.
Most firms have endured the impact of stiff competition, expanded regulatory scrutiny, and increasingly segmented specialization of products. Tightening restrictions on access to physicians and other decision-makers has required them to shift customer strategies to different avenues and across multiple platforms. In fact, the very nature of the business is moving from frequency-based interactions to messaging that, at its core, is a finely tuned strategy. No doubt about it: Today’s business environment is harsh and fraught with obstacles. But a Customer Relationship Management (CRM) solution tailored to the very specific needs of the industry can help a company successfully navigate these challenges.

Some companies have built their businesses on their ability to collect, analyze and act on data.  Download the Harvard Business Review white paper and discover how firms like Marriott, P&G and Harrah’s are harnessing the power of business analytics to: stimulate and optimize supply chain flows; close the gap between strategy and execution; and identify customers with the greatest profit potential.

End-user adoption is the single most critical factor in making a Customer Relationship Management (CRM) implementation a success, but it’s one that’s often overlooked during planning and development. The good news is that increasing end-user adoption doesn’t require a large investment of additional resources. Following these 10 tips can help you boost end-user adoption rates easily and efficiently.

A phased implementation, which breaks the CRM project into easily managed segments, can ease the transition and encourage employee acceptance because it minimizes disruption and the amount of change users must absorb at one time, increasing efficiencies and better enabling an organization to manage risk associated with CRM implementations.

How can you harness the power of BI and Analytics to improve customer relationship management (CRM)?  This paper addresses how you turn predictive insights into operational reality and close the gap between strategy and execution.

Metrics have always been essential to successful business management. In the state of today's economy, metrics now matter more than ever because they can improve an organization's performance and efficiencies.

As the economic environment continues to fluctuate, many organizations are asking themselves what strategies they can pursue to bring tangible business benefits while taking stock of the economic conditions. CRM is a technology that allows organizations to track and leverage every customer interaction to maximize revenue opportunities and improve customer loyalty.

When considering the overall performance of your ACT! by Sage Solution, ACT! individual users need to balance their hardware investment, expectations for application performance, customer and prospect expectations, business needs, and reasonable ROI. This White Paper examines the factors that affect ACT! application performance for the individual user.

Navigating through turbulent times is never easy, but today's economic conditions are more challenging than most companies have ever faced. These turbulent times present new opportunities for companies that invest wisely in information technologies. This whitepaper examines how Sage and Infinity are working with small and medium sized businesses to help them protect and grow their revenues during the economic downturn through the use of Customer Relationship Management (CRM) software.