Research & Insights
 
 
 
The Final Step to CRM Success: 10 Tips for Encouraging End-User Adoption
02/01/2010
 

End-user adoption is the single most critical factor in making a Customer Relationship Management (CRM) implementation a success, but it’s one that’s often overlooked during planning and development. The good news is that increasing end-user adoption doesn’t require a large investment of additional resources. Following these 10 tips can help you boost end-user adoption rates easily and efficiently.

 
 
How a Phased Implementation of a CRM System Can Trim Costs and Increase Efficiency
01/07/2010
 

A phased implementation, which breaks the CRM project into easily managed segments, can ease the transition and encourage employee acceptance because it minimizes disruption and the amount of change users must absorb at one time, increasing efficiencies and better enabling an organization to manage risk associated with CRM implementations.

 
 
CRM Analytics: Identify Trends, Outperform your Peers
07/31/2009
 

How can you harness the power of BI and Analytics to improve customer relationship management (CRM)?  This paper addresses how you turn predictive insights into operational reality and close the gap between strategy and execution.

 
 
How to Use Metrics to Manage Customer Relationships - and Prosper
05/01/2009
 

Metrics have always been essential to successful business management. In the state of today's economy, metrics now matter more than ever because they can improve an organization's performance and efficiencies.

 
 
Customer Relationship Management: The Winning Strategy in a Challenging Economy
04/08/2009
 

As the economic environment continues to fluctuate, many organizations are asking themselves what strategies they can pursue to bring tangible business benefits while taking stock of the economic conditions. CRM is a technology that allows organizations to track and leverage every customer interaction to maximize revenue opportunities and improve customer loyalty.

 
 
Factors That Affect ACT! by Sage Performance for Individual Users
03/20/2009
 

When considering the overall performance of your ACT! by Sage Solution, ACT! individual users need to balance their hardware investment, expectations for application performance, customer and prospect expectations, business needs, and reasonable ROI. This White Paper examines the factors that affect ACT! application performance for the individual user.

 
 
CRM: A Business Imperative for Companies during the Global Economic Downturn
02/19/2009
 

Navigating through turbulent times is never easy, but today's economic conditions are more challenging than most companies have ever faced. These turbulent times present new opportunities for companies that invest wisely in information technologies. This whitepaper examines how Sage and Infinity are working with small and medium sized businesses to help them protect and grow their revenues during the economic downturn through the use of Customer Relationship Management (CRM) software.